Celebrating a decade of innovation, quality, and customer trust in wellness
On September 15, 2025, Natural Cure Labs proudly celebrates 10 years in business – a milestone that only one in three U.S. companies ever reach. This anniversary isn’t just about longevity; it’s about staying true to our mission: to create research-backed, transparent, and trustworthy supplements that help people live healthier lives.
How It All Began
In 2015, we started in San Francisco, California with one product and one hope: to challenge an industry plagued by misleading marketing, poor quality oversight, and lack of transparency.
That first product was Monolaurin, a coconut-derived immune support ingredient. We believed that if we could deliver a supplement that was clean-label, research-supported, and rigorously tested, we could make a meaningful impact on the lives of people struggling with medication insecurity and those without reliable access to healthcare.
What began as a small idea quickly grew into a movement – our Monolaurin products became best sellers on Amazon and set the foundation for everything that came next.
Innovation Along the Way
Over the past decade, we’ve never been afraid to try new things. Some innovations became customer favorites and permanent fixtures in our portfolio, while others were bold experiments that didn’t last – but every step taught us something important.
- Expanded Immune Health: In 2017, we launched our Immune Support blend, which remains one of our most awarded products.
- Specialty Products: From Biofilm Defense for digestive health to Level Off for metabolic support, we’ve continued to expand into targeted wellness solutions.
- Industry Firsts: We developed the first 800mg Extra Strength Monolaurin and a unique dual capsule Thyroid Support formula (half liquid, half powder).
- Pet Wellness: In 2020, we even explored the pet space with VitaTails supplements for dogs.
Not every product was a long-term success - our Elderberry line, liquid immune tinctures, and Thyroid Support dual capsule are no longer on shelves, but they proved one thing: we are willing to push boundaries, embrace technology, and listen to our customers.
Our Impact in Numbers
- 180,000+ customers worldwide
- 29 million+ capsules sold
- 6,000+ reviews from real customers
- 40+ industry awards, including 9 American Business “Stevie” Awards
- Inc. 5000 2025 list, ranking among the fastest-growing private companies in the U.S.
These numbers are more than metrics - they represent the trust and loyalty of the people who choose Natural Cure Labs every day.
Standing for Trust, Quality, and Transparency
From the beginning, we’ve been guided by three core values:
- Quality – Every product is vegan, non-GMO, gluten- free, and free from unnecessary fillers.
- Transparency – We believe customers deserve to know exactly what’s in their supplements and why.
- Trust – We triple test our products, including with independent ISO 17025 accredited laboratories, to ensure purity and potency.
By producing 100% of our capsules in FDA-registered, GMP-certified facilities in New York, New Jersey, and California – and shipping exclusively from U.S. warehouses – we’ve not only supported customer health but also contributed to the U.S. economy and jobs.
Ten Highlights from Ten Years
- Launching Monolaurin in 2015, now a category leader on Amazon.
- Expanding our immune support portfolio in 2017 with Immune Support.
- Pioneering industry firsts like Extra Strength Monolaurin and dual capsule Thyroid Support.
- Entering the pet supplement space with VitaTails (2020).
- Surviving the pandemic, overcoming supply chain challenges, and staying stocked while 41% of U.S. businesses closed.
- Building a passionate and growing team dedicated to our mission.
- Becoming a household name trusted by families around the world.
- Supporting the U.S. economy with nationwide warehouses and local manufacturing.
- Setting a gold standard for testing and quality across the supplement industry.
- Winning major awards – including our 2025 recognition on the Inc. 5000 list.
Looking to the Next 10 Years
While we’re proud of what we’ve accomplished, we know our work is far from finished. The next decade will bring:
- New product forms – expanding into topicals, gummies, and innovative delivery systems.
- Greater accessibility – making our products available through more retail and online channels.
- Deeper impact – continuing to focus on the customers and communities we serve.
As CEO Damon Sununtnasuk explains:
“This milestone is not just about what we’ve built – it’s about the people we’ve helped along the way. Our customers, partners, and communities are at the heart of everything we do, and the next 10 years will be about serving them even better.”
A Thank You to Our Community
This anniversary is as much yours as it is ours. Whether you purchased a single bottle of Monolaurin back in 2015 or discovered us just this year, you are part of our story. Your trust, feedback, and support have fueled our growth and inspired us to keep innovating.
Here’s to the next 10 years of wellness, trust, and impact.
