A Decade in Pop Culture and Natural Cure Labs
As we celebrate our 10-year anniversary, the team thought it would be fun to look back at the past decade - through both our own milestones and the cultural moments that shaped each year. From viral games and movie crazes to global events, these snapshots show just how much can happen in ten years.
Disclaimer: The pop culture references and AI-generated images in this post are lighthearted parodies inspired by public trends. They are not affiliated with, endorsed by, or official representations of the original creators or rights holders.
Big thanks to our teammate Ronald Guerra who inspired this idea and generated the images.
Our ‘Episode I’
2015 kicked off a new trilogy—and our story, too. We launched our first Monolaurin capsule and set our course on quality and transparency.
Explore our origin story
No App Required
While the world chased virtual creatures, we chased clean-label transparency and research-backed formulas—easy to find, no map needed.
See our standards
Steady > Spinning
Fidget spinners were everywhere. We stuck to triple-testing our supplements—less dizzy, more dependable.
How we test
No Fillers, No Fancy Footwork
Dance crazes took over feeds. We kept our moves simple: clean-label formulas without unnecessary fillers.
Our ingredient philosophy
Our Way
Everyone repeated the mantra. Ours hasn’t changed: research, quality, and trust—this is the way.
Discover our approach
Islands & Inventory
While millions built cozy islands, we built resilience—keeping shelves stocked through supply chain storms.
Shop the mainstays
Mission Over Competition
The world watched high-stakes games. We focused on a different kind of win: serving customers without compromise.
Read our 10-year story
The Only Thing Hitting Hard
Shock moments dominated headlines. For us, the only thing that should hit hard is the impact of clean, effective formulas.
See why customers trust us
We Chose Green
Pink or nuclear? We went green—clean-label, sustainable, and built to last.
Our sustainability lens
AI Meets Athletics
AI took center stage alongside champions in Paris. We combined new tools with timeless values to serve you better.
How we evolve
Anniversary Scale
Titans may clash, but the real giant for us is this milestone—ten years of trust, innovation, and community.
Celebrate with usLooking Back, Moving Forward
The past ten years have been an incredible journey - one shaped by innovation, resilience, and the trust of more than 180,000 customers worldwide. As we looked back on the trends that defined each year, we were reminded of how much the world has changed - and how much we’ve grown alongside it.
Through all the fads, headlines, and challenges, our mission has stayed the same: to deliver research-backed, transparent, and trustworthy supplements that support your health. That mission will guide us into the next decade, just as it did when we began in 2015.
We’re deeply grateful to you - our customers, partners, and community - for making this milestone possible.
Here’s to the next chapter of growth, innovation, and impact—together.
